Description

Let me help you get seen; I will do the leg work for you!

Before you can charge ahead with your social media, you first need to have a solid handle on who exactly your ideal customer is.

Yes, you need to know the basics – age, gender, location – but you also really need to dig a lot deeper. Why? Because once you target well, great things can happen with your paid social media.

Like this:

Because of solid targeting and all the elements of a great ad, I was able to create an audience of people who are interested in what I am doing.

This was from a new page on Facebook with a handful of friends and family people liking it.

To get over a thousand people to target to, and then build lookalike audiences from, has cost me less than £6.50 in ad spend.

The ad had only been running a few days at the time I took this image.
It’s going to keep running – that audience will grow and once it’s done its job and become fatigued, I’ll stop it and run another.
Then I can use the cumulative results to really grow my group/page and SELL to them.

How did I do this? I dug deep about who would be interested in what I was doing.
I used my own tools and process to create the audience and then ran my simple, but effective ad to them.

If you niche down you develop a true, comprehensive understanding of your customer.

Then creating ads that work, will work!

Ready to do this? Book an Ideal Customer Session & Set Up with me and I will…

• Help you niche down to who your ideal customer is – 1 power hour with me via Zoom (or if you prefer, a workbook to work through in your own time which I will review and send back feedback on)
• Set up that audience in your Events Manager in Facebook and look at audience insights (if applicable) to see if there are any opportunities
• Provide you with my crib sheet on how to create your ads to get an engaged audience

Any questions about this session? Let’s talk.