Facebook & Instagram Ads
Helping businesses get seen online.
Whilst I have worked on multiple platforms as a social media manager and strategist, Facebook and Instagram are now my sole focus. I specialise because I’m a firm believer in being a master of one trade rather than a jack of all. Yes, it’s rare and, perhaps, could be seen as limiting but what it does is give me a competitive advantage because it’s my sole focus.
My service covers everything you need to achieve fantastic results with your ads, including:
- Ad account audit – If you already have Facebook or Instagram ad accounts, I will start with an account audit which will help us identify areas for improvement. This is also where we may find real gems too.
- Extensive audience research – I will use Facebook’s audience insights tool, along with your knowledge of your ideal customers to perform audience research.
- Audience creation – Where possible, we use your digital assets to create custom audiences and lookalike audiences that can be targeted. We also create the framework within your ad account for newly engaged audiences to automatically be added to retargeting lists. Plus, we will look and see if we can use any of your off-platform and offline audiences for targeting.
- Ad creation – I use your images and videos or help you source new, and use my Ad copywriting experience to create a range of ads. I will ensure that the image/videos are optimised for each of the ad placements.
- Pixel tracking – I will set up all the necessary Pixel tracking within your Facebook ad account and provide your tech support, or whoever deals with your website, with the code and installation instructions to get this running.
- Location targeting – By researching the area in which you operate, and where most of your current customers come from, I will establish the best locations for you to advertise.
- Audience adjustments and budget reallocation – I use conversion and audience insights data to find the groups of people that respond best to your campaigns. Data really is everything.
- Ad testing – I will monitor the performance of each of your ads, pausing the underperformers and creating new ads to test against the best performers. We will look at how ad creatives are helping with your return on ad spend. Testing is one of the most important aspects of your campaigns.
- Placement targeting adjustments – I will use your conversion data and engagement reports to assess how well each placement is performing.
- Strategic adjustments – I will advise and feedback strategic adjustments to ensure your Facebook advertising campaigns are delivering the best results possible.
Seeing businesses take off because of high-converting ad campaigns is incredibly exciting. It is something I love doing. I love the creative. I love the data. I love it all!
I’d love to be a part of your journey and help you take your business forward.
If you would like to find out more about my Facebook advertising services and how I can help you grow your business, click the button below and reach out.
There is no guessing with Facebook advertising. The results are measurable. And, the numbers will speak for itself. You will be able to see how many impressions, clicks, and conversions you are receiving.
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